• Shuhaila Binte

Data Scientist (Digital Marketing)

Updated: Nov 22, 2019


Leverage analytics and data science to drive optimal decision-making across customer segmentation groupings, profitability analysis and customer valueDeliver consumer insights to our Digital Marketing, CRM, Brand and commercial teams across our 5 markets in SE Asia and IndiaLead the gathering of customer insights including social channels and feed them back to regional and country level digital marketing teamsDeliver industry-leading marketing analytics by making full use of our data platforms, reporting, analytical & social intelligence tools


Strong in SAS and Statistical computer languages egs: Python, Scala, SLQHas at least 2-3 years’ experience working as data scientist/ analyst in digital marketing deptStrong business analyst backgroundDrive to learn and master new technologies and techniques.


5-8 years of hands on experience on SAS5+ years of experience using statistical computer languages: Python, Scala, PySpark, SLQExperience of applying variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and their real-world advantages/drawbacks.Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) and experience with applications.Experience with distributed data/computing tools: Map/Reduce, Hadoop, Hive, Spark, Gurobi, MySQLDegree in a quantitative discipline such as Engineering, Mathematics, Physics etc from a top university (or equivalent)

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